100% New

100% NEW brings value to shop owners and installers

Be a trendsetter

• Market Trend in Commercial Supports the Switch to New
  • 78% professionally installed; the leading reason is complexity and positioning under the hood
  • Starter/alternator labor per job has risen 50% in the past 10 years
  • Alternators are now the second highest average shop ticket in $$
  • Technicians are going back to OE to purchase new since aftermarket availability is limited

100% New Value Proposition

• 78% of starters and alternators are replaced professionally, so what’s in it for your Shop Owners?
• What's even better than ending the hassle of dealing with cores? - Extra Cash! 
• Your commercial salesman: “We don’t want the core back, but you can keep and sell it for scrap.  The average scrap value is $5 for a starter and $10 for an alternator”
•  The Value!

Because WAI is the basic manufacturer, we are bringing NEW units to the market at competitive pricing. Our price for New is competitive with the market price for “premium” reman

Shop Owners have the option of upselling the consumer to a NEW replacement unit and increasing the average ticket value

It’s not just a part – it’s your reputation

Starters and Alternators have traditionally been a high warranty, double-digit return rate category.  100% new significantly reduces returns and keeps shop profits high.

Automotive RE – Do It Once

Do-It-Once with 100% NEW units and maximize your profits and customer base:

• Today’s engines are smaller and more complex than ever. Newer vehicles have more compact engine compartments with smaller spaces for rotating electrical systems
• Labor time to install or replace alternators and starters has increased dramatically by over 50% for the past ten years

• Increased under-hood temperatures on late-model vehicles by over 50% in the past 10 years.
• Warranty rates on remanufactured alternators and starters range from 13% to 15% compared to 3% to 5% on the 100% new units.